The must-have pages for an effective website for startups

In the competitive world of startups, having an effective website is essential for attracting customers, investors and business partners. Your website is often the first impression people have of your business, so it’s crucial that it’s well-designed and informative.

The must-have pages for an effective website for startups play an essential role in creating a solid online presence. Each page has its own purpose and contributes to your company’s credibility and visibility. By investing time and resources in creating these pages, you strengthen your market position and increase your chances of success as a startup. In this article, we’ll explore the must-have pages for an effective startup website.

Home page: your startup’s showcase

The home page is your startup’s online showcase. It should capture visitors’ attention as soon as they arrive on your site. To achieve this, your home page should contain a clear slogan or message that explains what your startup does. Concisely highlight what you offer as a product or service and how it benefits your customers. Attractive and relevant visuals, such as images or videos, can also be incorporated to bring your message to life.

Give a brief overview of your company, its history and mission. Visitors need to quickly understand what you do and why you do it. Include call-to-action (CTA) buttons that direct visitors to key pages on your site, such as the products or services page.

About page: the opportunity to tell your story

The About page is the ideal place to tell your startup’s story, introduce your team and highlight your vision. Visitors want to know who’s behind the company and what motivates you. You can tell the story of your journey, the challenges you’ve faced and your successes to give an insight into the fascinating history of your company.

In addition, introduce your team with photos and brief descriptions of their skills and experience to humanise your company. Describe your company’s culture and what makes it unique, and finally, explain your company’s mission and vision, showing your commitment to a common goal.

Products or services page: detailed presentation of your offers

This page is crucial for presenting what your startup offers. It’s important to provide detailed descriptions of each product or service you offer. Highlight the specific features and benefits they bring to your customers, and explain why they are unique on the market.

Also, be sure to include high-quality images that highlight your products or services. If you have different pricing options, be sure to present them clearly. You should also add CTAs to encourage visitors to take action such as purchasing or requesting a quote.

Testimonials page: building credibility

Displaying testimonials from satisfied customers is an excellent way to boost your startup’s credibility. Ask your customers to share their experience with your products or services. Include authentic testimonials with names and photos if possible. Positive feedback from your customers can have a huge impact on the trust visitors place in your company.

Blog: establish your authority

A well-maintained blog is a powerful tool for establishing your authority in your field. Regularly publish informative and relevant articles of interest to your target audience. By sharing valuable knowledge and information, you can position yourself as an expert in your field. What’s more, an active blog can help improve your website’s SEO, which means more people can discover your startup through search engines.

Contact page

Facilitate communication with your visitors by including a clear, easy-to-use contact page. Include a contact form that is easy to fill, thus allowing your website visitors to send you messages or questions effortlessly, directly from your website.

If your company has a physical address, be sure to include it as well as your contact details, including an e-mail address and telephone number, to provide multiple contact options.

FAQ (Frequently Asked Questions) page

A FAQ page can answer questions frequently asked by your visitors. This can reduce the number of customer support requests and provide a smoother user experience. List the most common questions you face and provide clear, detailed answers. You can also update this page regularly to reflect new questions that arise.

Privacy Policy page and Legal Notice: complying with regulations

Make sure you comply with data protection regulations by including a privacy policy page and legal notice on your site. This boosts visitor trust, as they know that you take the protection of their personal information seriously, and that you follow current laws and regulations.

Career page (if applicable): attracting talent

If your startup is recruiting, a careers page is important for attracting talent. Present your job opportunities, the company culture and the benefits of working with you. A well-designed careers page can attract qualified, motivated candidates who are aligned with your company’s mission.

Press page (if applicable): highlighting your visibility

If your startup has already received media coverage, a press page can show that your company is newsworthy. Include articles, interviews and media mentions to highlight your visibility. This can also help establish your reputation and build trust in your company.

Contact us !

At ProContact, we work closely with you to include this solution in your business strategy. We can offer an unprecedented adaptation of your way of working thanks to the arrival of resources located elsewhere, without losing time, money or quality.

ProContact is more than a contact centre. Thanks to trained, qualified, hand-picked and multilingual agents, we enable the companies that choose us to gain credibility and above all to satisfy their customers, regardless of the situation and in complete transparency.

Outsourcing has become a tangible and concrete business strategy for the development of the company. To find out more about our services, for a quality partnership, click on our contact form, send us an e-mail or call us on (+33) 1 84 76 24 03.