Outsourcing your content writing to SEO professionals: a winning strategy

Nowadays, content marketing holds a huge place in a company’s marketing strategy. Indeed, it is estimated that nearly 90% of companies practice content marketing and that about 50% of customers will buy or not buy a product after having visited a brand’s blog. In addition to attracting new customers, content creation has many other benefits. To benefit from this, it is essential that what is published on the web is of high quality. This is why more and more companies are outsourcing their content writing needs to SEO professionals. The copywriters who take over this work are experienced in the field and have all the skills needed to produce good content. Are you a company and still wondering about the benefits of outsourcing your copywriting needs for your website? Learn more to make a more informed decision!

Outsourcing your web copywriting to save time

The most important advantage of choosing to outsource your company’s web copywriting is that this allows you to save time. Indeed, writing web content (product sheets, articles, etc.) is a complex and time-consuming activity. Unless you have an employee dedicated to web copywriting, it is often complicated for a business owner to add this task to their already busy schedule or to that of their employees responsible for their marketing strategy. Outsourcing this function allows you to obtain or even free up time to perform other tasks, but also to focus on the company’s essential needs. Outsourcing web copywriting also saves time on task of content production itself: the work will generally be done in less time than if a company had decided to do it itself, optimising the process and improving efficiency.

Outsource your web copywriting to benefit from quality content

As mentioned earlier, web copywriting is a complicated job. The person responsible for it must be skilled, have a knack for writing and also be creative and have an adequate level of analytical skills and good judgement. The difficulty of the job also lies in the fact that the content must ‘please’ the Google robots in order to be promoted and appear among the top positions following searches. To do this, you need to have a good knowledge of SEO (Search Engine Optimization). The better the SEO of a content, the more visibility the content published on the web will have. Otherwise, it will be buried in the last pages of search results. Successful writing of web content is therefore not an easy task. Outsourcing the content writing of a website is a good way for a company to make sure that he is in good hands. Thanks to the expertise of writers specialised in the field, it will be able to benefit from the production of quality content that is optimised for SEO and thus well positioned on Google and other search engines.

Good to know: Consistency is an essential criterion in SEO. For a company, outsourcing web copywriting is therefore valuable, as it guarantees regular content production and continuous publication of content.

Outsource your web writing to save money

When a company decides to produce web content, there are several financial constraints to consider. Firstly, to optimise visibility, you need to publish a lot of content on a regular basis. This implies that if a business owner wants to do the job as well as possible, it is necessary to recruit internally, which will consequently increase the salary costs. Additionally, it will also be necessary to invest in equipment (computers etc.) which can sometimes be very costly. Not to mention the cost of the training required to practice this task. Unsurprisingly, in this case, outsourcing is attractive because it gives a business owner the opportunity to produce web content without having to disburse on the costs mentioned above. Moreover, it is always possible to negotiate depending on the workload: when a company entrusts a large volume of content to be done to an external service provider, a reduction in the overall price can be considered.

Our recommendations:

Do you want to outsource your company’s web copywriting? Before you start the process, take a look at our tips to ensure a smooth and beneficial undertaking

First of all, it is recommended to prepare a brief for the service provider. The aim of this document is to establish your needs and your expectations of the work to be carried out by the SEO web copywriter(s). List the subject(s) to be dealt with, the structure you want to give to your texts (number of parts, sub-parts, paragraphs, etc.), the keywords to be inserted in the text (they are important for referencing), the writing style (casual, formal, polite or formal) or the tone to be given to the texts (common, colloquial).

Along the same lines, once the project has been launched, do not hesitate frequently consult and assess your external service provider in order to take stock of the work done and the improvements that can be made.

Contact us!

At ProContact, we work closely with you to include this solution in your business strategy. We offer an unprecedented adaptation of your way of working thanks to the arrival of resources located remotely, without losing time, money or quality.

ProContact is more than a contact centre. Thanks to trained, qualified, hand-picked and multilingual agents, we enable the companies that choose us to gain credibility and above all to satisfy their customers, regardless of the situation and in complete transparency.

Outsourcing has become a tangible and concrete business strategy for the development of the company. To find out more about our services and for a quality partnership, click on our contact form, send us an e-mail or call us on (+33) 1 84 76 24 03.