Outsourcing: the importance of one-off campaigns

Within a company, various and different types of tasks are carried out daily. These are essential for the development of its operations. The company’s decision-makers must carefully choose the mode of operation and the strategy to be followed so that all the work can be completed as well as possible and within the desired deadlines. For this, a company has a choice: internalize or outsource its activities? In general, the best thing is to merge both options!

Today, one-off outsourcing is gaining traction among companies. In short, for a company, it consists of delegating part or all of its work punctually or over a short-term during the year. The benefits of this practice are many. More details below.

One-off outsourcing campaign or Always-on / Long Term Outsourcing

For a company, certain situations are more conducive than others when it comes to one-off outsourcing of one or more functions of its activity. The first thing to do when trying to find out if we should outsource part or all of the work on a one-off basis is to look at the deciding factor: time. Indeed, it is essential to evaluate as accurately as possible the potential duration of the mission that we wish to entrust to the external service provider. In short, it is necessary to determine whether the context is more favorable to a short-term or long-term need. To do this, it is necessary to question the availability of the company’s internal resources, namely the equipment present, the presence or absence of expertise and the qualification of one or more employees for the mission, financial reserves, etc. Following a logical reasoning, it should normally be easy for a business manager to know whether outsourcing should be one-off or over the long term.

Our Tip: Are you a company and do you want to use outsourcing (one-off or otherwise)? It is clear that before taking the plunge and contacting an external service provider, you must be sure of your choice. To further corroborate your decision, you can help yourself by answering the following questions:

• Is the mission sustainable or not?
• Do I have the necessary resources internally?
• Will I be able to cover the cost of the service?
• Can the mission be carried out internally? If so, at what price?

One-off outsourcing: the most favorable conditions

As specified earlier, depending the circumstances, one-off outsourcing of one or more tasks may prove to be more interesting.

Promotional campaigns

The first case in which one-off outsourcing can be useful is when a company wishes to highlight the promotion of its products. Typically, it is interesting for the firm to turn to an external service provider for a specific period of time and in general for a short duration for a commercial prospecting campaign. “We deal with this kind of request most often for product inventory flows” says Bénédicte Bathurst, General Manager of ProContact. In this case, the advantage of a one-off campaign is stronger. This will allow a company to boost its sales and/or minimize money losses in case it stops production.

Getting your business off the ground

The second case in which one-off outsourcing may be relevant is when a company wishes to boost the launch of a product or, more generally, of its activity. For a few weeks or a few months, outsourcing can help to make yourself known and to highlight the brand, the products and / or services offered by the company. “For a one-off campaign to be interesting, it is advisable that it is launched over at least a month. In case of a shorter duration, the investment in outsourcing will not be of great interest, because we will not have had time to really immerse ourselves in the mission, to help the company and thus, the results will not be very representative”, states Bénédicte Bathurst.

Boost the development of your company

“We are often contacted by companies for one-off campaigns to boost their business. In general, they wish to outsource part or all of the ‘appointment setting’ for their sales representatives. It is important to understand that appointment setting is a very time-consuming task which sales representatives do not really enjoy. So, by deciding to outsource this task, the company managers are trying to motivate them, to give them a little gift. Indeed, the appointments will start to fall by themselves and in mass in the agendas of the sales representatives. This way, they will be more inclined to invest more energy in their work and make more sales. In the end, this strategy satisfies everyone: the company will boost the development of its business and the sales representatives will be fully motivated”, explains the General Manager of ProContact. More generally, outsourcing one or more functions helps a company to face the competition. “A company can also decide to outsource because it is short of staff. This can be a good solution so as not to lose efficiency while at the same time recruiting a person capable of doing the work needed”, adds Bénédicte Bathurst.

Contact us!

At ProContact, we work closely with you to include this solution in your business strategy. We can offer you an unprecedented adaptation of your way of working thanks to the arrival of resources located elsewhere, without losing time, money or quality.

ProContact is more than a contact centre. Thanks to trained, qualified, hand-picked and multilingual agents, we enable the companies that choose us to gain credibility and above all to satisfy their customers, regardless of the situation and in complete transparency.

Outsourcing has become a tangible and concrete business strategy for the development of the company. To find out more about our services and for a quality partnership, click on our contact form, send us an e-mail or call us on (+33) 1 84 76 24 03.