Outsourced surveys: Gathering data for business growth

Data plays an essential role when it comes to making informed decisions and implementing effective strategies to boost business growth. Outsourced surveys offer a strategic means of gathering this data, providing relevant and actionable information from a variety of sources.

As such, the use of outsourced surveys is a powerful tool for driving business growth. In this article, we’ll explore in depth the benefits and best practices for leveraging this approach, how to ensure confidentiality of the data collected and how to maximise its value, highlighting the positive impact this strategy can have on the development and expansion of your business.

Benefits of outsourced surveys

By outsourcing surveys, companies can benefit from the expertise of specialists in the field and focus on their core competencies, while gaining crucial information to guide their expansion.

1. Expert knowledge

Outsourcing surveys allows you to benefit from the expertise of seasoned professionals in the field. ProContact’s experts understand the ins and outs of designing relevant questions, collecting reliable data and thoroughly analysing the results. Their know-how helps ensure that surveys are conducted professionally and that the data collected is of the highest quality.

2. Optimised resources

Surveying can be a time-consuming task, taking up valuable in-house resources. Outsourcing this process enables your company to take the pressure off its teams, who can then concentrate on higher value-added activities. This leads to a more efficient use of resources and a better allocation of staff time and energy.

Best practices for successful outsourced surveys

Discover best practices to ensure the success of your outsourced surveys:

1. Define clear objectives

Before starting an outsourced survey, it’s essential to clearly define your objectives. What information do you want to obtain? What decisions do you want the data to help you with? With a clear understanding of your objectives, you can shape the survey in a way that elicits the answers you need.

2. Select the right partner

Look for companies with a solid reputation in the field of research and surveys, such as ProContact. Make sure their methodologies are rigorous and comply with ethical standards. Close collaboration with a reliable partner guarantees quality results.

3. Customise the survey

Tailor the survey to your industry, target audience and specific objectives. Relevant, well-targeted questions generate valuable data that can guide your strategic decisions.

Ensuring data confidentiality and security

When it comes to collecting and processing sensitive data, confidentiality and security are of utmost importance. Outsourcing surveys does not mean compromising these critical aspects. On the contrary, by choosing your external partner wisely and establishing robust security protocols, you can ensure the protection of confidential information while reaping the benefits of outsourced surveys.

1. Careful selection of partners

When choosing a service provider to carry out your outsourced surveys, make sure they pay particular attention to data security. Opt for companies that implement advanced security measures, such as data encryption, restricted access to sensitive information and compliance with current confidentiality standards.

2. Close control and monitoring

Even when outsourcing the investigation process, maintain close control over data management. Establish clear monitoring and auditing protocols to ensure that data is handled in accordance with your requirements and established security standards. Transparency in data management helps build trust and minimise potential risks.

3. Training and awareness-raising

Raise awareness of the importance of data security among your team and external partners. Organise training sessions to explain best practices for protecting sensitive information and the potential risks associated with breaches of confidentiality. A solid understanding of these issues reinforces vigilance and strengthens the overall security of the process.

Maximising the value of collected data through the outsourced surveys

It’s important to process the data you collect properly, so that you can derive maximum benefit from it to boost your company’s development.

1. In-depth analysis of results

Once the survey data has been collected, the crucial analysis stage comes into play. This phase enables you to interpret the raw figures and identify significant trends. By outsourcing this analysis, you can benefit from the expertise of data analysts, capable of deciphering the most relevant information. Their insightful interpretation helps you make strategic decisions based on tangible evidence.

2. Generating actionable insights

Data collected through outsourced surveys contains valuable insights that can reveal opportunities for growth and areas for improvement. The expertise of an external team can help you extract these insights, transform them into concrete actions and integrate them into your overall strategic planning.

Impact of outsourced surveys on company growth

The data collected through outsourced surveys has a direct impact on company growth. It provides actionable information for sound decision-making. This data can guide the development of new products, improve the customer experience, define effective marketing strategies and much more. By using this information wisely, companies can optimise their performance and stand out in today’s competitive business environment.

The crucial role of flexibility

Flexibility is an essential component of any successful outsourced survey strategy. Your business needs evolve over time, and your surveys must be able to adapt to these changes. By working with an external partner, you can adjust your surveys in line with new market trends, customer feedback and changing business objectives. This adaptability ensures that the data collected remains relevant and useful as your business progresses.

Contact us for more information!

At ProContact, we work closely with you to include this solution in your business strategy. We can offer you an unprecedented adaptation of your way of working thanks to resources located elsewhere, without losing time, money or quality.

ProContact is more than a contact centre. Thanks to trained, qualified, hand-picked and multilingual agents, we enable the companies that choose us to gain credibility and above all to satisfy their customers, regardless of the situation and in complete transparency.

Outsourcing has become a tangible and concrete business strategy for the development of a company. To find out more about our services and for a quality partnership, click on our contact form, send us an e-mail or call us on (+33) 1 84 76 24 03.