What is the CRM?
CRM stands for Customer Relationship Management or, in French, Gestion de la Relation Client. It is a tool that allows you to always have a clear and precise vision of your current customers and your prospects.
The goal of a good CRM tool is to ensure a personalized follow-up of your customers in order to bring them the best possible service. By processing and analyzing data about your customers and prospects, you improve your business case, your actions are better targeted, you can conquer new markets, and finally you gain loyalty from your current customers.
Customer Relationship Management is a relationship marketing technique that allows effective monitoring of your customer interactions over the long term to significantly increase customer satisfaction and profitability of your business, while improving your internal organization. To achieve the elements necessary for a good CRM, there is powerful CRM software that can identify prospects, then process and analyze customers to retain them.