Multichannel services for an optimal customer experience
Since around 2014, the multiplication of channels (web, emails, SMS, social networks, etc.) and an increasingly sophisticated media tools (smartphones, tablets, desktop computers) have led to the emergence of new software offering an integral vision of the customer journey.
Here is an example of what an exchange could be like these days:
- You see a blue t-shirt that you really like on your smartphone. In one click, you order it.
- Out of luck, you receive a green t-shirt and not blue. Still on your smartphone, you contact the online store and the operator greets you by name. At a glance, he/she sees the history of your orders and immediately initiates a return procedure which will be confirmed to you immediately by sms.
- While you are still on the line with the operator, you will receive your confirmation SMS and an email containing a return label to return your package.
- The problem was resolved in just a few minutes, you are delighted with the service provided and will not hesitate to place new orders at this distributor.
Thus, companies become more proactive and make every effort to offer the best possible customer experience thanks to a personalized follow-up and quality assistance.