Boost your marketing strategy with TikTok

1.7 billion: that’s the number of active TikTok users worldwide. This application, created in 2016 by the Chinese group ByteDance has managed to thrive and make its place to become one of the most downloaded social networking app. If when it was just launched TikTok was very popular with young people under 30, today users of any age enjoy using the application. On average, TikTok users spend 1 hour and 46 minutes a day on the app, more time than on Facebook and almost as much as on Instagram. And these figures are only going up! This number quickly justifies the interest that a company can have to launch itself on the application. Indeed, TikTok can be interesting if a company is looking to target younger prospects (on average, users are 24-year-old women) but also if it wants to bring a modern touch to its business. But then, how to use TikTok effectively in your marketing strategy? What are the benefits?

TikTok, how does it work?

In simple terms, TikTok is an application that is entirely dedicated to the creation of entertaining and creative content in the form of short videos (15 seconds on average). As with other social networking sites, users can “love”, comment, share or download the video. The content is diverse and varied, ranging from popular and dynamic choreographies to cooking recipes, make-up or fashion tutorials, advice for personal development and others. You just have to let your imagination run wild.

You are a company and you want to roll out your brand on TikTok? It’s not that complicated. Practice on the application to film and edit short clips by adding sound effects, texts, voices or music. Get inspired by the content and trends you see. The idea is above all to be creative in order to develop the visibility of your brand and to prospect new customers.

Registering on TikTok when you are a company: what are the benefits?

Increase your customer base by targeting young people

It’s a known fact that young people are the ones who spend more time on social networking sites. On TikTok, the majority of users are under 30 years old. So, naturally, if you are a company, the social networking app is a real mine of potential future young customers. The question is how to attract their attention! To do so, you should first of all release funny and creative TikToks so that your videos appear in the newsfeed of young people. Also, it can be interesting to get involved in strong themes related to current events or to their sector of activity. Indeed, young people often pay particular attention to their commitment and interests. Among the subjects that touch young people, we can find ecology, equality or minority rights. Thus, when a company registers on TikTok, it will be able to reach new customers, particularly young people.

Compete with the competition and highlight your brand

TikTok is currently a very popular social networking app. Still too few companies have understood the economic stakes involved. If you are a company and you are not yet on TikTok, sign up! It is now or never! Right now, tge brands that use TikTok in their digital strategy are few and are generally pioneers. You still have time to establish yourself and become the reference brand in your field of activity!

To maximize your chances and stand out from the competition, you must first understand how this application, which is based on a content graph, functions. In other words, TikTok will analyze your videos to understand their theme. It will then propose your content to users who, according to the application’s data, are likely to be interested. In this case, your videos will appear in the users’ “For you” tab. As such, to boost your marketing strategy via TikTok, make sure to keep an eye on the latest trends and viral content: the idea is to reproduce them afterwards to increase the number of views. It is also interesting to use hashtags and to publish your TikToks at peak hours (between 6am and 10am and 7pm) to get more views. Finally, try to create a sense of proximity with your subscribers by creating content they can relate to and by responding to comments (positive, but also negative, as it shows the brand’s commitment to improve).

Communicate at a low cost

Like all other social networking sites, TikTok is a low-cost communication medium that allows you to reach a large number of users. The benefits are important, because the more people you reach, the more you increase your chances of getting new customers. Thus, investment costs concerning the application is mainly based on the time you will give to the creation of new contents.

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